AT&T Essay -- essays research papers

The dominant economic traits of this perseverance start with having an enormous amount of capital require for staying competitive. One is also required to spend lots of money on research and development, as the telecommunications intentness seems to be the vision of the future. More and more companies uniform AT&T atomic number 18 trying very hard to combine their network services of phone line, video and data transfer, high speed cyberspace access, and television cable via one line in the consumers homes. With a successful combination of the above stated services AT&T is hoping to be the industry leader in the near future.In todays telecommunication market there is a lot of competition by industry giants such as Sprint, MCI, and AOL, but simultaneously the very high cost involved with entering and competing in this industry also makes it very unattractive for new entrants. These are just some of the big names who are planning to and are presently providing parts of the pipe dream that AT&T seems to seek. In this industry it is very important to have customer awareness of the line of products you carry. Most of the public hears the name AT&T or Sprint or MCI and they presuppose telephone bills but many consumers do not realize that these companies have expanded their field of services from cellular phones to wireless web services. The reason in general being the lack of marketing, and direct consumer advertising provided by these firms on the other line of p...